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Category Archives: direct mail article
More On Automotive Repair Direct Mail Campaigns Targeted Marketing Strategies
Previously I have discussed why I believe direct mail is the most effective advertising tool for shop owners. I am now going to provide some guidance to help you measure your automotive repair direct mail campaign efforts.
Before you can evaluate your direct mail campaign, you need to establish your expectations regarding marketing. What is your focus? Is it solely increasing sales or are you hoping to achieve something more strategic? My goal was to reach middle-to-upper income customers located closest to my shops. This was my key demographic because I knew if I could get them in the door and provide a good experience, they would turn into long-term customers and fuel the shop’s growth.
When it came time for me to measure my auto repair shop direct mail ¬efforts, I knew I needed to ¬examine more than just coupon redemption’s. I realized the customers I was targeting were not necessarily coupon shoppers, because shortly after I began employing direct mail, my technicians started discovering unused coupons in the cars we serviced. The unused coupons proved that the direct mail was raising awareness of my shops and driving the customers I wanted in for service. The fact that my sales and car count had ¬increased (beyond what my coupon redemption’s showed) only provided further support. Continue reading
Targeted Co-Op Flyer Distribution
Of course you would love to find a way to make your advertising budget stretch as far as possible! You can do this in part when you agree to have your advertising flyers sent out via co-op flyer distribution. Co-op flyer distribution simply means that instead of mailing out your advertising flyers in their own separate envelope, you can mail them out with a series of other advertising flyers from other business people. There really are a lot of advantages in mailing out your advertising flyers in this way. Continue reading
Direct Mail Marketing – Deliver Your Message and Getting It Read
There seems to be a concern among marketing managers that direct mail marketing is effectively dying. There may be some truth to that statement. Certainly the cost of mail has increased in recent years. Effective marketing is of course all about reaching the right prospect with the right message and getting the maximum return for the advertising dollar. In the past, direct mail marketing has been one of the least expensive and most effective methods of presenting a message to the public. Studies have indicated that in recent years response rates have dropped precipitously due to over saturation. Recognized mail is separated from what is obviously a solicitation and it isn’t even opened or read. Continue reading
Make A Direct Mail Newsletter For Your Club
How to make your club a direct mail newsletter
Do you have a club like the OrchidSociety? If you are not doing it yet, you might like to make direct mail newsletters to distribute to your members. Newsletter mailing is actually an easy thing to do.
After all, you already have the mailing addresses of your members. The only thing to do and the bulk of your work will lie is in the production of it by engaging commercial printing services from a reliable commercial printing company. If you know how to design and do the layout of the newsletter then all you need is to gather data. Nevertheless, if not, you will need to find a graphics designer who can do the job for you. You can hire a student who is already prolific in design because the creative fees are not too high. Going to a professional design house could really be expensive because a newsletter is a tedious job to do. Since members of an orchid society are predominantly older females, they might like cutesy, scrapbooking stuff. That would entail a lot of work. Hiring a professional will be expensive because one project will take up so much of their time and resources. Continue reading
Every Door Direct Mail is a better way to distribute letters, flyers, and leaflets. Find out why
Have you been looking for an inexpensive Direct Mail solution for your business? Have you tried co-op mailers, snap mailers, door hanger distribution, solo mailing, or envelope mailers in the past and have not had much success? Don’t give up just yet…
The post office just created a new program that empowers the over 75% of businesses who do not currently use mail as one of their marketing tools. The Every Door Direct Mail is a program sponsored by the United States Postal Service that allows you to mail your marketing message to everyone in your neighborhood for 14.2 cents per postcard. Continue reading
Take help from a marketing fulfilment company to aide your marketing promotions
Marketing is an extremely complicated process these days. It is also very competitive. Markets have various advertising and fragmented mediums that are special in their own ways. All these domains require special expertise to achieve satisfactory results. The marketing channels are also controlled by the conglomerates. It is vast enough for the average marketers to control it alone. Continue reading
Supercharge Direct Mail Campaigns With Email and Text Messaging – The Multimedia Event
The automobile industry has been one of the hardest hit sectors in the recent economic recession. However, automobile dealerships have proven time and again over the past one hundred years to be incredibly resilient and capable of changing with the times. Embracing new technologies such as email and mobile marketing is one of the reasons for this resiliency. Continue reading
2 Direct Mail Mistakes You Shouldn’t Make In Your Business
There are many mistakes that business owners make that have an effect on their business. It’s my intent on delving into these mistakes so that you don’t have to do these same problems for yourself. Here’s the first mistake that alot of business owners make:
1) Picking a poor list
When I say “list”, I’m talking about a direct mail list that you get either from a list broker or the SRDS. I can remember when I first got started with direct mail, I made the mistake of mailing out to all local business owners in my city. Continue reading
How to Design a Every Door Direct Mail postcard
How to Design Effective Every Door Direct Mail Postcard
Design of postcard is a crucial element in marketing. A good design of postcard not only attracts target audience but it also makes your message easier and clearer to understand. Simple but elegant low-cost postcards have become a valuable tool for modern marketers. A postcard can produce a flood of high quality sales leads and traffic to your Website. Continue reading
4 Steps to Direct Mail Success for Real Estate Agents
If we had a nickel for every time we heard a real estate agent say, “I prefer email. It’s so much cheaper.” Email marketing certainly has some powerful benefits (even more so in combination with direct mail) but it is often not cheaper than direct mail, and typically not as effective. Continue reading