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Category Archives: email marketing
BB Direct Releases Results of their Automobile Database Comparison Study
BB Direct, provider of mailing list data to the reseller market, has completed and has now released the results of their Automobile Database Comparison Study. This study compares the BB Directs Premium Automobile Database against 4 other competitive auto database brands. Continue reading
WowWe’s Pioneering CEO Preaches the Power of Video Email & Conferencing to an International Audience
THE WOODLANDS, Texas, Oct. 28, 2011 /PRNewswire/ — The CEO of WowWe Inc. has just returned from a European speaking tour, where he underscored the potential of video communications to revolutionize international business.
Speaking in Warsaw, Poland, and Berlin, Germany, Starkey discussed WowWe’s rapidly expanding global footprint, including its new, super-secure European datacenter. Continue reading
ClickSquared Edges Digital Natives as Alternative to Marketing Service Providers According to Independent Research Firm
Recognized for Ability to Elevate Beyond the Digital Channels with Multichannel Strategy and Analytics
ClickSquared, a leader in cross-channel cloud marketing solutions, announced today its recognition in the Forrester Research, Inc. report, “US Database Marketing Service Providers: Alternatives to Con
“ClickSquared’s ‘innovative approaches to emerging media’ reflects the capabilities we offer beyond email and direct mail to orchestrate analytics-driven customer engagement strategies extending across the mobile, web and social channels.” Continue reading
VerticalResponse Honors Top Small Businesses That Demonstrate Email Marketing Excellence
VerticalResponse Inc., a leading provider of self-service email marketing, social media, online survey and direct mail marketing solutions for small businesses, announced the winners of its quarterly VR500 Awards for Email Marketing Excellence program. The 500 small businesses honored represent the top 2 percent of a qualified pool of approximately 21,000 companies. The winning businesses span a range of industries, from real estate and retail services to insurance and non-profits. Continue reading
Email Marketing VS Direct Mail
When it comes to marketing your business, there are several options you can take advantage of such as using opt-in emails and sending direct mails. Both options have their pros and cons but with the recent Internet development email marketing seems to be more efficient in getting a marketing message across. It’s also a great way to generate sales and leads and may help anticipate the needs of your potential clients and dedicated customers. However, direct mail advertising is also considered to be a sure-fire way to reach a target audience. This article compares the above mentioned types of marketing – email and direct mail advertising. Continue reading
BB Direct Adds Mapping To Its Online Mailing List Count And Order System
Cape Coral, Florida based direct mail marketing data provider BB Direct, a leader in postal mailing lists and opt-in email data solutions, adds mapping functionality to their already successful online count and order system. Unlike most mapping systems available, this new functionality enables direct marketers the ability to visually see and adjust their market territory in sync with running their normal mailing list counts and orders. It enables direct mail marketers the ability to visually carve their geographic market with pinpoint accuracy. Continue reading
Consolidated Graphics, Inc. Introduces WorkSmart Suite™
Consolidated Graphics, Inc. (NYSE: CGX) announced today the introduction of WorkSmart Suite, an integrated technology platform of marketing solutions. Backed by Consolidated Graphics’ international print production capabilities, including the world’s most advanced digital footprint, WorkSmart Suite represents an end-to-end solution for creating, distributing and managing breakthrough marketing campaigns. Continue reading
Why Direct Mail Works
Direct mail isn’t dead. It’s a strong avenue for smart entrepreneurs to create wide streams of income, just as it has been for more than 50 years.
Mailing is still a viable, lucrative form of marketing, with many advantages over running email and online campaigns, especially for those in the beginning stages of a new venture. Continue reading
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VerticalResponse Presents Workshop on “Email Marketing in the Social Age” Celebrating San Francisco Small Business Week, May 18, 2011
VerticalResponse, Inc, a leading provider of self-service email marketing, online survey and direct mail solutions for small businesses, is sponsoring a free workshop during San Francisco Small Business Week May 16th-21st, called “Email Marketing in the Social Age.” The workshop will cover the basics of email marketing best practices, an overview of social media, how to integrate email marketing with social media and tips on how to get started. Continue reading
VerticalResponse Named Finalist in 5 American Business Awards Categories
VerticalResponse, Inc., a leading provider of self-service email marketing, online survey, social media and direct mail solutions for small businesses, was named a finalist in five categories of the American Business Awards’ Stevie Awards, including product development/management team of the year and best overall company of the year. The American Business Awards honor the achievements of businesses around the world. More than 2,800 entries from organizations of all sizes and in virtually every industry were submitted for consideration in the Stevie Awards program. Continue reading