Category Archives: printing

Get High Response Rate With Direct Mail Marketing

Direct mail remains to be an effective marketing tool until today. Many businesses still send postcards, catalogs, brochures, and flyers to their customers and prospects.

However, you have to understand that every direct mail you create should be tailored to not only the need of your business but the need of your customers as well. If you create a material that does not interest them, you are only wasting your time and money. Yes, they will accept it but they will not likely look or even read it. Out of respect, they will take the material but they will do nothing more.

This is why it is crucial that you create the perfect direct mail materials that will draw in your customer’s attention. This does not mean though that you will spend thousands of dollars in your materials. Even if you are on a limited budget, you can easily and effectively afford to create the perfect direct mail pieces. You will only have to use your imagination and your creativity in order to come up with exciting and intriguing designs. There are printing services that can help you in your job so you do not have to worry not making your materials look professional and credible. Here is a quick guide to help you come up with the perfect direct mail pieces for your marketing campaign: Continue reading

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CSG Direct Mail Joins Raving Consulting

CSG Direct specializes in casino direct marketing for clients such as Silver Legacy, MGM, Harrah’s Entertainment, Tropicana Entertainment, Atlantis Hotel Casino, Peppermill, Eldorado, Stations Casino and many others in the gaming industry.

CSG Direct is known for innovations in casino marketing and creating the Greatest Value in casino direct mail. As direct mail trainers and mailroom managers they live and breathe direct mailing and variable data printing strategy and results.
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Las Vegas, Nevada Commercial Printer – Axcess Print Group Launches New Direct Marketing and Printing Services

Las Vegas, Nevada Commercial Printer – Axcess Print Group Launches New Direct Marketing and Printing Services
Axcess Print Group is a Las Vegas Commercial Printer, launching new services which include the following: digital printing, wide format printing, direct marketing, business cards, brochures, catalogs, forms, envelopes, stationery, magazines, posters, and more. Continue reading

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Club Flyers: The Most Beneficial Mode of Advertisement

Marketing business got different modes of promotion for various products and services etc. All the companies want to win the stiff competition prevailing in the market seeking new strategies. A4 flyer printing has gained high significance and quite a popular mode of straight marketing. Flyers can be used for spreading out any kind of information and making any announcement about any party, event or club etc. They suits to almost all the purpose. You can give a new look to your business by caring certain things before printing. Let’s have look on those things one by one: Continue reading

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Tri-Win Digital Print & Direct Mail is the First Company in Texas to Offer a UV Ink Jet Printing System from Video Jet

Tri-Win Digital Print & Direct Mail is the First Company in Texas to Offer a UV Ink Jet Printing System from Video Jet

Tri-Win Digital Print & Direct Mail has purchased the Video Jet 4410 Solvent and UV Ink Jet Printing System making them the first company in Texas to offer UV inkjet printing services. With the installation of their new ink jet equipment Tri-Win will increase the quality and versatility of their printing options offering ink jet services on PVC cards, aqueous coated material, or nearly any material. Continue reading

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New Free QuickBooks App Drives Direct Mail Marketing

Postcard Services ( http://www.postcardservices.com ) launches a new free App for the popular QuickBooks accounting platform.

The Postcard Services App ( http://appcenter.intuit.com/postcard-services ) provides QuickBooks users with the ability to quickly and easily generate direct mail postcard campaigns from within their QuickBooks platform.

“This free App unleashes the marketing power of data inherent within a user’s QuickBooks system,” said Postcard Services C.E.O. Jonathan Kremner. “QuickBooks data can now be selectively used to drive a business’s direct mail postcard marketing campaigns. For example, in addition to targeting everyone in your database, the App could create a campaign targeting just customers who bought product “X” or service “Y” in the last 30 days – or 60 days or 90 days with a relevant cross-sell, up-sell or perhaps a special offer.” He added, “The App also contains valuable reporting features that enable users to track the return on investment (ROI) associated with each direct mail campaign. And that’s critical in today’s economy.” Continue reading

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PrintRunner Announces Price Match Guarantee

Direct Mail Marketers and Small Business Owners can now take advantage of a resurgence in direct mail with PrintRunner’s Price Match Guarantee Program. The company announced this week a 100% price match guarantee on two of its most popular products; stickers and catalog/booklets.

“In addition to our recently launched 100% Satisfaction Guarantee and On-Time Delivery Guarantee, we now offer an unmatched Price Match Guarantee on two of our most popular products, Stickers and Catalogs/Booklets” Continue reading

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Making Envelopes Deliver in Direct Mail Advertising

It will be there at the moment of truth, when your message either gets to see the light of day or is assigned to the abyss. There are ways the envelope itself can improve your odds of the former happening.

Business envelopes can communicate that you are all business, as when they are plain white and have a minimum of copy and graphics. Or they can make a bold splash with colour, graphics, fonts and copy that alludes to what awaits inside. The decision between these two approaches has to be based on what it is you are selling. Continue reading

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Make A Direct Mail Newsletter For Your Club

How to make your club a direct mail newsletter

Do you have a club like the OrchidSociety? If you are not doing it yet, you might like to make direct mail newsletters to distribute to your members. Newsletter mailing is actually an easy thing to do.

After all, you already have the mailing addresses of your members. The only thing to do and the bulk of your work will lie is in the production of it by engaging commercial printing services from a reliable commercial printing company. If you know how to design and do the layout of the newsletter then all you need is to gather data. Nevertheless, if not, you will need to find a graphics designer who can do the job for you. You can hire a student who is already prolific in design because the creative fees are not too high. Going to a professional design house could really be expensive because a newsletter is a tedious job to do. Since members of an orchid society are predominantly older females, they might like cutesy, scrapbooking stuff. That would entail a lot of work. Hiring a professional will be expensive because one project will take up so much of their time and resources. Continue reading

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How to Create Stand Out Direct Mail Marketing Pieces

The common trend today is to use email to deliver marketing messages to prospective customers. But what if most of your emails end up in the spam folder? How are you going to deliver your message to your customers and prospects without getting your email deleted without getting read? Maybe it’s time to consider doing direct mail campaign again. Continue reading

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