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4 Steps to Direct Mail Success for Real Estate Agents
If we had a nickel for every time we heard a real estate agent say, “I prefer email. It’s so much cheaper.” Email marketing certainly has some powerful benefits (even more so in combination with direct mail) but it is often not cheaper than direct mail, and typically not as effective. Continue reading
Bayesian Spam Filters Uncovered
Title: Bayesian Spam Filters Uncovered Author: Niall Roche Article: In a word Bayesian spam filters are “intelligent”. Bayesian spam filters are intelligent in so far as they’re capable of comparing two sets of information and acting on the result. This … Continue reading