Monthly Archives: January 2012

Delphax Technologies Observes Thirtieth Anniversary

Delphax Technologies Inc. (Pink Sheets: DLPX.PK), a pioneer in the development of high-speed digital printing equipment, turns 30 this year—and its pioneering days have just begun!

After three decades of building black-and-white digital presses based on an innovation in high-speed imaging technology, the company is tooling up to offer color presses based on another first-in-the industry idea. Continue reading

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How To Get Your Direct Mail Opened

When you send out a direct mailing run you want to be sure that your letter is opened by the recipient and not just thrown straight into the bin. Using the tips below you can increase your chances of the recipients opening your mailings and thereby increase your chances of making a sale instead of them throwing your money in the trash.

1 Using mailing labels makes your envelope look like junk mail. Instead you can type the address onto the envelope or, better still, pay someone to write or print the address onto the envelope neatly. If you decide to pay someone then do it by the envelope and not by the hour. Continue reading

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CSG Direct Mail Joins Raving Consulting

CSG Direct specializes in casino direct marketing for clients such as Silver Legacy, MGM, Harrah’s Entertainment, Tropicana Entertainment, Atlantis Hotel Casino, Peppermill, Eldorado, Stations Casino and many others in the gaming industry.

CSG Direct is known for innovations in casino marketing and creating the Greatest Value in casino direct mail. As direct mail trainers and mailroom managers they live and breathe direct mailing and variable data printing strategy and results.
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SourceLink Awarded Multi-Year Contract by Government Printing Office to Produce SSA Title II Communications

SourceLink, a top 3 GPO Supplier and one of the top 5 largest privately held CRM/Direct Marketing Agency, has been chosen to process the Social Security Administration’s Title II communications. This contract, the third major government contract awarded to SourceLink in the past six months, will continue through the end of 2016. SSA expects that SourceLink will produce and mail approximately 135 million individual packages during the term of this agreement. Continue reading

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In a Period of Weak Recovery Nonprofits use Direct Mail

Fundraisers, charities, and nonprofits are affected by the economy just like any other organization, and as a result of donation cuts they are forced to accomplish more with less. Direct marketing firm AccurateLeads tells how consumer mailing lists are helping nonprofits meet their goals with less green in the current economic environment. Continue reading

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Club Flyers: The Most Beneficial Mode of Advertisement

Marketing business got different modes of promotion for various products and services etc. All the companies want to win the stiff competition prevailing in the market seeking new strategies. A4 flyer printing has gained high significance and quite a popular mode of straight marketing. Flyers can be used for spreading out any kind of information and making any announcement about any party, event or club etc. They suits to almost all the purpose. You can give a new look to your business by caring certain things before printing. Let’s have look on those things one by one: Continue reading

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How can Direct Mailing Increase a Business

You might be encountering junk mails in your mail box which you often see but these junk mails are really useful in acquiring clients. It is important that you know how to provide mails and web pages for your customers sake.

With the use of mails or web pages, you will be able to tell your story about business life while also advertising your business to the people. Sales letter are just like common letters which has conversation between two individuals and the other one gains information about the other. Continue reading

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WowWe’s Pioneering CEO Preaches the Power of Video Email & Conferencing to an International Audience

THE WOODLANDS, Texas, Oct. 28, 2011 /PRNewswire/ — The CEO of WowWe Inc. has just returned from a European speaking tour, where he underscored the potential of video communications to revolutionize international business.

Speaking in Warsaw, Poland, and Berlin, Germany, Starkey discussed WowWe’s rapidly expanding global footprint, including its new, super-secure European datacenter. Continue reading

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Clario Analytics Announces Availability of Revenue Attribution White Paper

Clario Analytics, a leading expert in cloud-based marketing analytics for multi-channel retailers, announced today that a new white paper on Revenue Attribution is now available. The white paper helps direct marketers understand the value of matching revenue back to marketing programs so they can understand the myriad of buyer touch-points and how they contribute to revenue. Clario markets Clario Core, a packaged marketing analytics application that provides marketers with an analytics foundation that transforms raw customer data into actionable intelligence. Continue reading

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Useful Tips to Find the Best Direct Mailing Provider in Fort Worth

In spite of the rise of the digital and online means to reach the consumer, direct mailing still holds its own as a cost effective and efficient way to market a business. If it is your first time to try direct mailing, look for a service provider that can help you understand and implement an effective campaign.

Direct mailing campaigns can be simple to execute, as long as you find the right provider to handle the job for you. Keep in mind that not every company can be totally dependable. The difference is that some are just way better than others. Continue reading

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